Union Metrics Case Study: Using Historical PowerTrack for Twitter

One of the questions we’ve been getting in spades since the announcement this morning launching Historical PowerTrack for Twitter is how will this data be used. We wanted to share a case study with Union Metrics about their experience using Historical PowerTrack for Twitter. We spoke to Hayes Davis and Jenn Deering Davis about how historical Twitter data will impact their flagship product, TweetReach.

You can read the full case study here (PDF)!