The news has been making the round about Gnip’s new product, 30-Day Replay, and we wanted to share what people have been saying about us. Companies are interested in the Twitter Archive and the 7.5 billion tweets
“A month’s worth of older tweets will help Gnip customers, which include many social media monitoring companies, help their own clients search through tweets they may have missed because they didn’t know to look for something at the time or because they had a technical problem gathering and processing data.”
Programmable Web: Gnip Rewinds Twitter
Social tracking API company Gnip now lets its paying customers search 30 days of back-tweets. The company explains a likely common scenario:
Imagine you run a consumer electronics company. You just launched a game-changing new smartphone that will make or break your company. Two weeks after the launch, you’re hearing stories about your new phone burning users while they’re using it. You see the odd Tweet here and there but aren’t sure what the scale of this problem is or how you should respond. You make a panicked call to the company who monitors social media for you and they tell you that they can start tracking for this going forward but since they only get a realtime stream of Twitter data, there’s nothing they can do to get the last 14 days worth of Tweets.
Gnip, a company which provides enterprise businesses social media data, has announced it will be the first company to gain official access to historical data directly from Twitter. Gnip says that this arrangement came about because it has been working with the Library of Congress on its project to archive all Twitter data and then make it accessible online for non-commercial purposes. Gnip’s data will apparently only range back about 30 days, but it’s better than endlessly scrolling or clunkily searching, we’d guess. The Library of Congress project, which will be full access to all of Twitter’s Tweets will be explicitly for non-commercial uses upon completion.
Gnip can provide up to 30 days of tweets (currently, you can only search as far back as one week ago). The “bread-and-butter” of their business is social media monitoring companies, Moody said. Reaching a month back in Twitter could help these companies better pin-point campaigns, target pitches and get a general sense of what the Twitterverse is buzzing about.
“In fact, Gnip works with 8 of 9 of the top social media monitoring companies,” he said. “These companies work with big brands to understand what is being said about them in social media.”