Union Metrics has been with Gnip since the early days, using our social data in their flagship product, TweetReach. Earlier this year, when we announced the availability of social data from Tumblr, we were excited that Union Metrics moved quickly to start building a new product based on that data. Last week, Union Metrics launched Union Metrics for Tumblr and was named Tumblr’s preferred analytics provider.
We’re big believers in Tumblr and the value of the conversations taking place there. As we’ve talked about in the social cocktail, Tumblr content has unique properties. Our data science shows that Tumblr content is inherently viral – able to amplify conversations about any topic – and even more than that, the content on Tumblr has incredible staying power.
And we’re not the only believers in Tumblr. Brands like Adidas and Coca-Cola have been actively engaging and advertising on Tumblr since the launch of Tumblr’s advertising platform earlier this year.
Congrats to the team at Union Metrics! This is exciting news and we’re only at the beginning.