Cool numbers, but what’s driving this growth?
We’re seeing three key areas that are driving this number. First, we’re signing on new customers at an increasing rate, as more and more companies are seeing the possibilities in social media data. Second, we’re seeing increased interest in our Twitter firehose products. From hedge funds using social data to drive trading strategies to business intelligence companies layering social data onto their existing structured data sources, interest in volume products from Twitter is consistently increasing. And finally, we’re seeing a marked increase in the number of customers using multiple sources to enrich their product capabilities. From boards and forums to YouTube and Facebook, our customers are seeing the potential in the many other social data we offer.
So, 300 billion per month by March? It’s a big number, but the way things are going, I’ll take the over.