One of the requests we often hear from customers is that they’d like to be able to filter for Tweets from users who match a specific demographic. I’m excited to announce the addition of a new operator to our PowerTrack suite that enables you to do exactly that.
The bio_contains operator enables you to filter for Tweets from users whose freeform Twitter bio contains a specific keyword, phrase or string. The operator does a substring match against the user bio, much like our url_contains operator matches against the contents of the URL string. To use the bio_contains operator, simply add a bio_contains:keyword clause to any rule.
One great use for this operator is to filter for Tweets based on target demographic. For example, say you’re analyzing social media for Tide laundry detergent and want to see what moms are saying about the brand following a major marketing campaign. Using the bio_contains operator, you could create a rule to receive Tweets from Twitter users who explicitly state in their bio that they are a mom and mentioned Tide in their Tweet.
User’s Bio: “Loving Mom, Wife and Daughter”
Tweet: “I love the new Tide!”
Rule: Tide bio_contains:mom
Another use would be to see all Tweets from a competitor’s employees in hopes of gaining some competitive intelligence. In this use case, I might want to receive ALL tweets from users whose bio mentions ABC Corp.
User’s Bio: “Product Manager at ABC Corp”
Rule: bio_contains:”ABC Corp”
These are only a few of the possible use cases and we’re sure our customers have many others that would put these to shame. We’d love to hear about them!
The operator does have some intricacies that it is important to be aware of.
- Unless the bio_contains operator is combined with additional clauses and operators in a rule, the bio_contains operator will match EVERY tweet from a user whose bio contains the keyword or phrase. Depending on the keyword or phrase, this could result in receiving A LOT of Tweets.
- All keywords or phrases containing spaces or punctuation should be surrounded by quotes.
- The operator performs a substring match against a user’s bio and ignores word boundaries. As a result, if your keyword or phrase is part of another word or phrase, it will be considered a match. For example, a keyword of “pants” would match a bio containing a term like “#TeamSpongeBobSquarePants”. Should this be an issue, we would recommend one of two solutions:
- Add a negation to exclude the matches you don’t want
i.e. bio_contains:pants -bio_contains:”#TeamSpongeBobSquarePants”
- Quote common word boundaries in conjunction with the OR operator
i.e. bio_contains:” pants ” OR bio_contains:”pants/” OR bio_contains:” pants.”
As with most of our work, this new operator started with customer requests. Thanks for the product feedback and keep it coming. Additional documentation of this new operator and others can be found in our online documentation. If you’re interested in learning more about how to filter Twitter by bio, please contact email@example.com.