Social Media in Natural Disasters

Gnip is located in Boulder, CO, and we’re unfortunately experiencing a spate of serious wildfires as we wind Summer down. Social media has been a crucial source of information for the community here over the past week as we have collectively Tweeted, Flickred, YouTubed and Facebooked our experiences. Mashups depicting the fires and associated social media quickly started emerging after the fires started. VisionLink (a Gnip customer) produced the most useful aggregated map of official boundary & placemark data, coupled with social media delivered by Gnip (click the “Feeds” section along the left-side to toggle social media); screenshot below.

Visionlink Gnip Social Media Map

With Gnip, they started displaying geo-located Tweets, then added Flickr photos with the flip of a switch. No new messy integrations that required learning a new API with all of it’s rate limiting, formatting, and delivery protocol nuances. Simple selection of data sources they deemed relevant to informing a community reacting, real-time, to a disaster.

It was great to see a firm focus on their core value proposition (official disaster relief data), and quickly integrate relevant social media without all the fuss.

Our thoughts are with everyone who was impacted by the fires.

New Gnip Push API Service

The Gnip product offerings are growing today as we officially announce a new Push API Service that will help companies more quickly and effectively deliver data to their customers, partners and affiliates.  (See the TechCrunch article: Gnip Launches Push API To Create Real-Time Stream Of Business Data )

This new offering leverages the Gnip SaaS Integration Platform but is provided as a complete white-label and embeddable solution adding real-time push to an existing infrastructure.  The main capabilities include the following:

  • Push Endpoint Management: Easily register service endpoints and APIs to create alternative Push endpoints that are powered by the Gnip platform.
  • Real-time Data Delivery: Complete white-label approach allows for company defined URLs to be enhanced for real-time data delivery. Reduce your data latency and infrastructure costs while maintaining control of data access and offloading the delivery to Gnip
  • Reporting Dashboard: Access important metrics and usage information for service endpoints through a statistics API or a web-based dashboard

A company would be able to add the Push API Service  to their existing infrastructure in hours or days with a few steps.

  1. Tell us how you want Gnip to access your data and APIs as we have several methods depending on your infrastructure
  2. Integrate the Gnip Push API Service to your website with complete control of the user experience and branding
  3. CNAME the subdomain in order to seamlessly add the Push API Service to your existing infrastructure
  4. Track usage of the new Push Service API using a web-based console or stats API

If your company is intersted in learning more about how Gnip can help move your existing repetitive API and website traffic to a more efficient push based approach contact us at