Putting the Data in Data Discovery – Qliktech & Gnip Partner Up

Gnip is excited to announce that Qliktech is the newest member of our Plugged In partner program. While we partner with many different types of companies – ranging from innovative social analytics products to well-known big data services and software providers – Qliktech is a unique and exciting addition to our program.
Qliktech is discovery software that combines key features of data analysis with intuitive decision-making features, including (to name a few):

  • The ability to consolidate data from multiple sources
  • An easy search function across all datasets and visualizations
  • State-of-the-art graphics for visualization and data discovery
  • Support for social decision-making through secure, real-time collaboration
  • Mobile device data capture and analysis

Our partnership means that joint Qliktech and Gnip clients can easily marry social data with internal datasets to create nuanced visualizations that surface performance indicators and real-time changes that can impact the decisions those clients are making.

To put the powerful capabilities of this new partnership to good use, Gnip will be co-sponsoring a partner hackathon on April 6th at Qonnections– the Qliktech Partner Summit.

Along with HP Vertica and Qliktech, we’ll enable partners to hack on behalf of Medair, Swiss based humanitarian organization that provides support for health, nutrition, water and sanitation, hygiene, and shelter initiatives to countries experiencing natural disasters or emergencies.

A series of recent academic papers have highlighted the usefulness that social media plays in obtaining real-time information following sudden natural disasters. This hackathon will follow in those steps, using Twitter data from during Typhoon Haiyan, which landed in the Philippines on Nov 8th, 2013. Using Gnip’s Profile Geo enhancement, we’ll provide data from the Philippines during that period, allowing other Qliktech partners to experiment with how Medair could leverage this data, within Qliktech, in future situations that require real-time analysis and response.

It will be a great time, but more importantly, will harness the power of the Gnip and Qliktech relationship to accomplish something everyone can be proud of. And that’s a pretty good start to a new partnership!

A Roundup of the Pacific Northwest BI Summit

I recently attended the Pacific Northwest BI Summit, an exclusive, invite-only Business Intelligence summit held in Grants Pass, Ore., by Scott Humphrey of  Humphrey Strategic Communications. This conference was at an interesting juncture as Business Intelligence is at the early stages of figuring out how to best take advantage and incorporate social data into their Big Data solution offerings.

With such an intimate conference, we had the opportunity to have in-depth conversations about what is happening in Business Intelligence. Here are some of the themes that came out of the conference:

Big Data Analytics
Big Data is such a buzz word that is used frequently, but as we were talking about it — no one knows exactly how to define what Big Data is. What was generally agreed upon was that perhaps Big Data Analytics is what should ultimately be talked about — how you analyze the data sets you do possess. It is more important to understand how people are effectively using Big Data than to bandy the term around without understanding its meaning.

Business Intelligence Incorporating Social Data
Social data has the opportunity to play an important role in Business Intelligence but social media data is still siloed from other data sources. Social media analytics need to be incorporated into the rest of Business Intelligence, but enterprise is still struggling with this. Business Intelligence is trying to incorporate social media, but at the same time must fight a perception that social media can be hyped up. Some believe that companies will only incorporate machine data (e.g. items such as satellite imagery), but Business Intelligence is best when it incorporates multiple sources of data. It’s not a win all approach as more value comes from a hybrid with multiple sources.

Data Scientists in the Enterprise
Data scientists within the enterprise is evolving from one single data scientist to a team of data scientists. Like social data, the data scientist can be siloed but we’re starting to see where data scientists are working with multiple departments to share insights.

Collaboration on the Go
One discussion centered around the mobility of workforces and how this plays into Business Intelligence. What many people forget when discussing mobility is that a laptop is a mobile device. With Business Intelligence, there is the opportunity to make information available on the go, but the downside is the many interfaces of mobile to design for — multiple versions of phones and laptops. What is needed is a simple interface to provide insights for a workforce that is increasingly mobile.

At the end of the conference, we gave our predictions for 2012 and TechTarget covered our Business Intelligence predictions.

I really liked this quote:

“The winner will be social data,” Shawn Rogers of EMA said. “It’s going to become a first-class data citizen for most enterprises. We’ll see stories that go well beyond the silos they’re stuck in now with customer care, brand analysis and marketing.”

Ultimately, it was great to be able to have great in-depth discussions about Business Intelligence with the  thought leaders from some of the leading Business Intelligence organizations and some of the more respected BI analysts. Beautiful location with a truly unique agenda and the ability to create an incredible experience.

Delivering 30 Billion Social Media Activities Monthly . . . and Counting

I’m excited to announce that, as of the end of October, Gnip is delivering over 30 billion paid social media activities per month to our customers. This is the largest number of paid social media activities that have ever been distributed in a 30 day period.Over the past year, we’ve seen extraordinary growth in the number of paid social media activities we deliver. At the start of 2011, Gnip was delivering 300 million activities per month.  By May, that number was up to 3 billion activities per month.  And in October, we delivered 30 billion activities.  In essence, we’ve been growing by a factor of 10 every 5 months.  At this rate, we’ll be delivering 300 billion activities per month by March of next year

Cool numbers, but what’s driving this growth?

We’re seeing three key areas that are driving this number. First, we’re signing on new customers at an increasing rate, as more and more companies are seeing the possibilities in social media data. Second, we’re seeing increased interest in our Twitter firehose products. From hedge funds using social data to drive trading strategies to business intelligence companies layering social data onto their existing structured data sources, interest in volume products from Twitter is consistently increasing.  And finally, we’re seeing a marked increase in the number of customers using multiple sources to enrich their product capabilities.  From boards and forums to YouTube and Facebook, our customers are seeing the potential in the many other social data we offer.

So, 300 billion per month by March? It’s a big number, but the way things are going, I’ll take the over.

Customer Spotlight – MutualMind

Like many startups seeking to enter and capitalize on the rising social media marketplace, timing is everything. MutualMind was no exception: getting their enterprise social media management product to market in a timely manner was crucial to the success of their business. MutualMind provides an enterprise social media intelligence and management system that monitors, analyzes, and promotes brands on social networks and helps increase social media ROI. The platform enables customers to listen to discussion on the social web, gauge sentiment, track competitors, identify and engage with influencers, and use resulting insights to improve their overall brand strategy.

“Through their social media API, Gnip helped us push our product to market six months ahead of schedule, enabling us to capitalize on the social media intelligence space. This allowed MutualMind to focus on the core value it adds by providing advanced analytics, seamless engagement, and enterprise-grade social management capabilities.”

- Babar Bhatti
CEO, MutualMind

By selecting Gnip as their data delivery partner, MutualMind was able to get their product to market six months ahead of schedule. Today, MutualMind processes tens of millions of data activities per month using multiple sources from Gnip including premium Twitter data, YouTube, Flickr, and more.
Get the full detail, read the success story here.