Steve Jobs – Rest in Peace

Steve Jobs was an innovator, entrepreneur and visionary leader who had an enormous impact on every one of us.  He brought warmth and humanity to the world of technology and in the process changed the entire the way we as humans interact with each other.  The path he blazed was quickly followed by others and even if you don’t own an Apple product, the computer/tablet/phone you are using is better because of him.

The impact he had on us made his death that much more profound and the reaction on Twitter was immediate and immense.  Word spread rapidly, peaking at 50,000 Tweets per minute within 30 minutes.  At that point, Tweets about Jobs accounted for almost 25% of all Tweets being sent globally.


Tweets per Minute

Looking at the content of those Tweets, you see expressions of sadness and loss, thanks for everything he did, and a celebration of his genius and talent.  All sentiments we felt here at Gnip.

Top Terms

Thank you for everything Steve.  The world is a poorer place without you.  Rest in peace.

Who Knew First: Steve Jobs or Aron Pinson?

While Steve Jobs’ resignation yesterday had investors anxiously watching how $AAPL fared in trading, we at Gnip were having fun watching a different ticker- the realtime Twitter feed.

As you can see from the graph below (these represent the number of “Steve Jobs” mentions per minute*), Twitter showed an incredible spike almost immediately. Apple-specific activity peaked 11 minutes after the news broke, showing how quickly the word spread. Honors for first tweet go to @AronPinson, who must have some blazing fast typing skills.

Once again, it’s incredible to see how social media is quickly becoming a trusted means of accessing and delivering realtime information.

*For more details on how we conducted this search across the millions of real-time tweets we have access to, contact us!