Safran is a Paris-headquartered international high-technology leader in the aerospace, defense and security industries—building everything from commercial jet engines to the security systems that detect explosives in luggage. Given that they operate in more than 50 countries with thousands of employees, monitoring the social conversations in their core operating areas can be challenging – but extremely valuable.
We wanted to learn more about how Safran leverages realtime social data through our customer (and new Plugged In partner!), the TrendyBuzz Institut. TrendyBuzz is a French all-media monitoring and analytics platform that works with Gnip to provide access to both the full firehose of realtime and historical Twitter data through our PowerTrack solution. They help customers aggregate and identify relevant content, informing and improving the impact of future social media initiatives. In addition to helping customers monitor realtime data, TrendyBuzz can access historical Twitter data through Gnip for several scenarios, one of which they recently shared with us.
No company can predict every hashtag, mention, or user who will relate to their brand. As good as the TrendyBuzz platform is at surfacing items in realtime, it’s impossible for companies to know every content piece or term they should track, especially given the speed at which users on networks like Twitter create new viral items. Sometimes a competitor makes an unanticipated announcement or there’s a breaking news story related to your industry, and you miss several hours or days of data. With access to historical data, companies don’t have to worry about missing important mentions or conversations that might impact their brand or industry.
We’re psyched the Plugged In program continues to expand in both number and geography with the addition of Paris-based,TrendyBuzz Institut!