Brands these days are savvy about comprehensively tracking keywords, competitors, hashtags, and so on. But there will always be unanticipated events or news stories that pop up. The keywords associated with these events are rarely ever tracked in advance. So what’s a brand to do?
Our newest Plugged In partner, Simply Measured (@simplymeasured), was one of our first customers to leverage instant access to historical Twitter data using Gnip’s Search API. When those surprise events affect their customers, Simply Measured can quickly (within hours) retrieve customers’ Twitter data from the last 30 days. The Search API lets them create complex rules so the data they deliver to customers is zeroed in on the right Tweets. The ability to quickly access this data lets customers develop PR strategies and responses in a timely fashion.
Learn more about how Simply Measured has incorporated the historical search tool, and how it helped one of their customers.