“This new data from Automattic is a big addition and a testament to Gnip’s commitment to drive the social data economy forward. This is an important source to add to the social data mix, one that we know our customers will take full advantage of.”
- Rob Begg, VP Marketing of Radian6
Today, we’re excited to announce a major addition to our coverage of the conversations taking place on blogs around the world. We’re expanding our relationship with Automattic to make a whole new universe of blog and comment data available to the market for the first time anywhere.
For those who don’t know, Automattic is a network of web services including WordPress.com, VIP hosting and support, Polldaddy, IntenseDebate, and Jetpack. We’ve been delivering data from WordPress.com and IntenseDebate for about a year and a half and found that while our customers loved their data, they always wanted more.
As of today, we are now offering the full firehose of blog posts and comments from Jetpack-powered WordPress.org sites, as well as engagement streams of “likes” from WordPress.com and IntenseDebate. The new data from WordPress.org greatly increases the coverage available to those who are looking to do deep analysis of blog posts and comments. The new engagement streams enable companies to pull in reaction data to quickly understand sentiment, relevance and resonance. With this they can gauge the intensity of opinion around fast moving blog and comment conversations, helping prioritize critical response.
Being full firehoses, all of the streams from Automattic ensure 100% coverage in realtime giving customers the peace of mind that they can keep up the entire discussion on fast moving threads.
The scope of coverage offered by Automattic is pretty incredible. Check out some of these stats:
- 14.7% of the top million websites in the world are powered by WordPress
- 22 out of every 100 new active domains in the US are running WordPress
- 65% of visits to WordPress powered sites are from outside the US
We’re thrilled to be able to offer these new data streams to our customers and can’t wait to see the amazing things they’ll be able to do with them.
Updated: Coverage in GigaOM – Gnip and WordPress deepen ties, expand data partnership