This week I’m on a panel at Expion’s third annual “Mission Possible” Conference in Raleigh, which makes it even more fun to announce that Expion is now a Plugged In to Gnip partner and will be adding Tumblr, Disqus and GetGlue to their social data sources. It is especially significant to be making this announcement among all of Expion’s incredible customers because, ultimately, this partnership is all about providing them with the best social data out there.
Expion’s leadership position in the social media marketing and engagement industry makes them an ideal Plugged In partner as they’re committed to providing complete, reliable and sustainable social data into their analytics products. The world’s largest brands and agencies use Expion to effectively monitor and engage with their customers in real time across multiple geographic locations and myriad digital channels. The marketplace is changing rapidly and we are seeing industry leaders like Expion marshall together the best mix of social data sources to serve their customers. By adding sources such as GetGlue, Tumblr and Disqus, Expion is creating a competitive advantage for their customers–giving them a much more complete picture for their brand.
I’ve had the pleasure of working with Expion for the past year and have been particularly impressed by their commitment to innovation. The social media landscape is constantly evolving and they have always been eager to dive in to the latest products and data sources such as Tumblr and GetGlue to ensure that their products, and their customers stay ahead of the curve.
Stay tuned for a case study demonstrating what Expion’s customers are doing with access to these data sources!