In February, we announced that the full Disqus firehose of public comments is available through Gnip. Our customers love the conversations in Disqus, but have asked for tools to filter the stream so they receive only the conversations they want. Today, we’re announcing our new Disqus PowerTrack offering. Similar to our Twitter PowerTrack product, Disqus PowerTrack offers powerful filtering so customers can filter the full Disqus firehose of public comments to extract the specific conversations they’re looking for. With over 500,000 comments created each day on Disqus, there are a huge range of conversations taking place and you don’t want to miss the ones about your brand or products.
With Disqus PowerTrack, you have a wide array of filtering options. You can filter for specific keywords. You can constrain that filter to specific websites. Or you can look for just the mentions that have links. So, if you’re looking for brand mentions of Apple, you can track conversations about the iPhone or brand mentions in general. You can also monitor for comments mentioning the iPhone that have links in them so you can understand what online stores are being promoted along with your products. See the full list of Disqus PowerTrack Operators in our documentation.
To see the power of the full Disqus firehose, check out this graph showing all mentions of Apple on Disqus. On a normal weekday, there are almost 10,000 comments about Apple. For big events, like WWDC, you see a spike to almost 40,000 comments per day. That’s a lot of conversations.
We’re big proponents of the conversations that happen in comments, and we’re committed to making it easier for companies to understand and be able to participate. Our new Disqus PowerTrack makes it easier than ever to understand the types of conversations happening in comments.
If you have any questions about the new Disqus capabilities, please contact your sales rep or our sales team at firstname.lastname@example.org.