Gnip and Twitter join forces

Gnip is one of the world’s largest and most trusted providers of social data. We partnered with Twitter four years ago to make it easier for organizations to realize the benefits of analyzing data across every public Tweet. The results have exceeded our wildest expectations. We have delivered more than 2.3 trillion Tweets to customers in 42 countries who use those Tweets to provide insights to a multitude of industries including business intelligence, marketing, finance, professional services, and public relations.

Today I’m pleased to announce that Twitter has agreed to acquire Gnip! Combining forces with Twitter allows us to go much faster and much deeper. We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.

This acquisition signals clear recognition that investments in social data are healthier than ever. Our customers can continue to build and innovate on one of the world’s largest and most trusted providers of social data and the foundation for innovation is now even stronger. We will continue to serve you with the best data products available and will be introducing new offerings with Twitter to better meet your needs and help you continue to deliver truly innovative solutions.

Finally, a huge thank you to the team at Gnip who have poured their hearts and souls into this business over the last 6 years. My thanks to them for all the work they’ve done to get us to this point.

We are excited for this next step and look forward to sharing more with you in the coming months. Stay tuned!

Working at Gnip Benefits

Just had a fun moment. In an internal email thread from Elaine (on our marketing team) about rallying employees to take a survey about how they feel about working at Gnip, Seth flung this list of benefits into the mix. I hadn’t sat down to think about “the list” in awhile. It was fun to see someone else build and communicate it. Of course it’s partial (e.g. it doesn’t mention how great it is to be a part of such a significant piece in the public social media ecosystem), but…

The list copied from the email…

Or our daily breakfasts.
Or our lunch meat in the fridge.
Or our kegerator.
Or our fridge stocked full of drinks.
Or our office manager.
Or our cabinet full of snacks.
Or our Boulder Valley Rec Center membership.
Or our 401(k).
Or our insurance.
Or our ski passes.
Or our ‘no vacation days, take what you need policy.
Or management’s open door policy.

Syncing Up: Product & Engineering

Gnip has a very strong foundation under our belts now and we’re pushing our product roadmap harder than we ever have before. I’m always in awe when I consider the business we’ve built to date with the resources we have. That said, we’re growing at a rate that demands more from the company; much more. As I talked about previously in this “Big Software, Big Jobs, Big Impact” post, we have big needs for great people to join our team.

We’ve been hiring in many areas for a while now, and we now need more Product Management capacity.

We challenge ourselves every day in order to strike the right balance between Product Management vs Engineering. Too much on the Product requirements front and the Product team gets frustrated because what they design and build requirements for isn’t getting built. Too much on the Engineering side and you’re over paying for construction resources because a coherent Product story isn’t being defined and prioritized.

The Engineering team is steadily growing at Gnip, and we need more leadership on the Product Manager front as a result. We need to maintain that balance as we scale and feed the beast.

The tricky thing with scaling Product teams is getting the leadership balance right. Too many cooks in the kitchen isn’t healthy, but as the business and product scales, functional areas indeed require strong minds, strong direction, and a lot of prioritization skill.

In order to grow this thing further, we need even more strength in the Product arena. We need people who can help us crystallize the vision we have for this commercial data ecosystem. We need people who can help us build teams. We need people that can help us execute on the products we want our customers to have.

If you believe you have the skills to help us here, please check out our job openings and get in touch. We’re at a fascinating and unique time in our company as we build products that enable the next generation of what is possible with social data. If your imagination sparks when you think about what’s the things that could be built with access to the world’s public consciousness as represented by social conversation data, there’s no time like right now to get involved with what we’re doing at Gnip.

Boulder Chamber of Commerce: Why Gnip Joined

It took awhile, but Gnip’s now a Boulder Chamber of Commerce (@boulderchamber) Member. We joined after a pattern of clear value to our particular industry became clear. In August of this year they hosted an event on that put us face-to-face with a the U.S. Department of Commerce Under Secretary for International Trade (Francisco Sánchez) and Colorado Congressman (Jared Polis) where we discussed software patent issues, as well as immigration visa challenges the U.S. tech industry faces. Tonight I’m attending an event with Congressman Polis and a local software Venture Capitalist (Jason Mendelson) to talk about challenges surrounding the hiring of technical talent locally, and globally.

These are topics with significant political/legislative dynamics, and the Chamber has given us, a local software firm, access to relevant forums in which we can get our point of view on the table; thank you.

Whether or not the Chamber has been providing this kind of relevant access all along, I don’t know (my perception is otherwise). I do know that the impact they’re having on us as a local software business, as well as the channel they’re giving Gnip to get its perspective heard in the broader (National) forum, is significant. I’d encourage other Boulder software/technology firms to support their efforts, contribute in their events, and help them build an agenda that in the end, helps us be more effective software/technical businesses.

Join us, in joining the Chamber.

Delivering 30 Billion Social Media Activities Monthly . . . and Counting

I’m excited to announce that, as of the end of October, Gnip is delivering over 30 billion paid social media activities per month to our customers. This is the largest number of paid social media activities that have ever been distributed in a 30 day period.Over the past year, we’ve seen extraordinary growth in the number of paid social media activities we deliver. At the start of 2011, Gnip was delivering 300 million activities per month.  By May, that number was up to 3 billion activities per month.  And in October, we delivered 30 billion activities.  In essence, we’ve been growing by a factor of 10 every 5 months.  At this rate, we’ll be delivering 300 billion activities per month by March of next year

Cool numbers, but what’s driving this growth?

We’re seeing three key areas that are driving this number. First, we’re signing on new customers at an increasing rate, as more and more companies are seeing the possibilities in social media data. Second, we’re seeing increased interest in our Twitter firehose products. From hedge funds using social data to drive trading strategies to business intelligence companies layering social data onto their existing structured data sources, interest in volume products from Twitter is consistently increasing.  And finally, we’re seeing a marked increase in the number of customers using multiple sources to enrich their product capabilities.  From boards and forums to YouTube and Facebook, our customers are seeing the potential in the many other social data we offer.

So, 300 billion per month by March? It’s a big number, but the way things are going, I’ll take the over.

Google+ Now Available from Gnip

Gnip is excited to announce the addition of Google+ to its repertoire of social data sources. Built on top of the Google+ Search API, Gnip’s stream allows its customers to consume realtime social media data from Google’s fast-growing social networking service. Using Gnip’s stream, customers can poll Google+ for public posts and comments matching the terms and phrases relevant to their business and client needs.

Google+ is an emerging player in the social networking space that is a great pairing with the Twitter, Facebook, and other microblog content currently offered by Gnip. If you are looking for volume, Google+ quickly became the third largest social networking platform within a week of its public launch and some are projecting it to emerge as the world’s second largest social network within the next twelve months. Looking to consume content from social network influencers? Google+ is where they are! (even former Facebook President Sean Parker says so).

By working with Gnip along with a stream of Google+ data (and the availability of an abundance of other social data sources), you’ll have access to a normalized data format, unwound URLs, and data deduplication. Existing Gnip customers can seamlessly add Google+ to their Gnip Data Collectors (all you need is a Google API Key). New to Gnip? Let us help you design the right solution for your social data needs, contact

Gnip Wins Esprit Big Ideas Award

November 3rd will mark the 27th anniversary of the Esprit Entrepreneur Awards. This signature event, hosted by the Boulder Chamber, has been Boulder Valley’s premier event celebrating the success and vitality of our local entrepreneurial community and its leaders. We’re excited to announce that Gnip has been selected as the winner of one of two Esprit Big Ideas Awards. We also wanted to give a big shout out to our former office mates Next Big Sound who will receive the other Big Ideas Award. Congratulations to Alex White, Samir Rayani, David Hoffman, and the entire Next Big Sound team!

We would also like to congratulate the winners in other categories of the Esprit awards. We are so proud to be honored among such a distinguished group of innovators within the Boulder community:

Thanks to the Boulder Chamber for their continued support and dedication to cultivating the entrepreneurial spirit that thrives in Boulder Valley. Boulder has become a hotbed for entrepreneurs and an amazing incubator for startups. We’re proud to be a member of this amazing community.

Awards will officially be presented at the 27th annual Esprit Entrepreneur awards event at 5:30 p.m. on Thursday, Nov. 3 at the Omni Interlocken Resort in Broomfield. We would love to see you there. Registration information can be accessed here.

Incredible Innovation in Boulder Valley – Results from the IQ Awards

One of the reasons that we at love working in the Boulder Valley is because of the incredible and talented companies that make up the local business ecosystem. Given the depth and quality of innovative organizations that make Boulder their home, we’re extremely excited and very honored to announce today that we’ve won the Boulder County Business Report (BCBR) Innovative Quotient (IQ) Award for Social Media/Mobile Applications.

Presented by the BCBR, the IQ Awards is an annual event that honors the most innovative new products and services developed by companies and organizations, with a special emphasis on advanced technologies, innovations within a particular business sector and sustainable business practices.

Congratulations to all of last nights winners, with a big shout out to our fellow Foundry family member Standing Cloud who won the award in the Internet/Web category. Below is a list of companies that were recognized and their respective categories:


  • Green/Sustainability: OPX Biotechnologies Inc.
  • Social Media/Mobile Applications: Gnip Inc.
  • Nonprofits: Safehouse Progressive Alliance for Nonviolence
  • Software: Accurence Inc.
  • Natural Products: Cooper Tea Co. and Third Street Chai
  • Sports & Outdoors: Crescent Moon Snowshoes
  • Consumer Products & Services: Agloves
  • Internet/Web: Standing Cloud Inc.
  • Innovation Accelerator: Boulder Innovation Center and Longmont Entrepreneurial Network
  • Business Products & Services: Radish Systems LLC

Thank you to the Boulder County Business Report for recognizing the amazing innovation that exists in our community and congrats again to all of our fellow winners! Keep the innovation flowing, Boulder.

For more info, check out our press release.


We’ve Got Scooters, Yes We Do! We’ve Got Scooters, How About You?

The competition for talent in Boulder is heating up. Yes folks, Gnip is hiring. We are seeking a Marketing Director to lead Gnip’s marketing operations and activities, working closely with our sales team and COO to drive brand and industry recognition as well as product adoption.

As if the fantastic start-up environment, great team, downtown Boulder location, breakfast at work daily (be sure to follow us @breakfastatgnip), tabs at nearby coffee shops, Eldora ski passes, and Boulder recreation center passes weren’t enough, we are now offering a Honda Metropolitan Scooter as a signing bonus for the Marketing Director position! What more could you ask for?

So if you think you have what it takes to be part of our awesome team, we would love to hear from you! Also, be sure to check out our other open positions including; Sales Engineer, Sales Executive, Senior Software Engineer, Social Media Data AnalystSoftware Engineer, and two Customer Support Engineers.


Gnip. The Story Behind the Name

Have you ever thought “Gnip”. . . well that is a strange name for a company, what does it mean? As one of the newest members of the Gnip team I found myself thinking that very same thing. And as I began telling my friends about this amazing new start-up that I was going to be working for in Boulder, Colorado they too began to inquire as to the meaning behind the name.

Gnip, pronounced (guh’nip), got its name from the very heart of what we do, realtime social media data collection and delivery. So let’s dive in to . . .

Data Collection 101

There are two general methods for data collection, pull technology and push technology. Pull technology is best described as a data transfer in which the request is initiated by the data consumer and responded to by the data publisher’s server. In contrast, push technology refers to the request being initiated by the data publisher’s server and sent to the data consumer.

So why does this matter . . .

Well most social media publishers use the pull method. This means that the data consumer’s system must constantly go out and “ping” the data publisher’s server asking, “do you have any new data now?” . . . “how about now?” . . . “and now?” And this can cause a few issues:

  1. Deduplication – If you ping the social media server one second and then ping it again a second later and there were no new results, you will receive the same results you got one second ago. This would then require deduplication of the data.
  2. Rate Limiting – every social media data publisher’s server out there sets different rate limits, a limit used to control the number of times you can ping a server in a given time frame. These rate limits are constantly changing and typically don’t get published. As such, if your server is set to ping the publisher’s server above the rate limit, it could potentially result in complete shut down of your data collection, leaving you to determine why the connection is broken (Is it the API . . . Is it the rate limit . . . What is the rate limit)?

So as you can see, pull technology can be a tricky beast.

Enter Gnip

Gnip sought to provide our customers with the option: to receive data in either the push model or the pull model, regardless of the native delivery from the data publisher’s server. In other words we wanted to reverse the “ping” process for our customers. Hence, we reversed the word “ping” to get the name Gnip. And there you have it, the story behind the name!