Gnip is Headed to Defrag


Just wanted to give everyone an update on the Gnip events front. We are gearing up for our appearance at the upcoming Defrag Conference taking place in our neighboring town of Broomfield, Colorado at the Omni Interlocken Resort on November 9th and 10th. We are excited to be a sponsor of this year’s event that will focus on the exploration of the tools and technologies that intersect around the data deluge.


At the conference, Gnip’s very own Chris Moody (@chrismoodycom) will be featured as a keynote speaker, where he will discuss, Emerging Use Cases for Big Social Data. During this presentation Chris will highlight the ways that social data is being used to drive innovation across a variety of industries from Financial Services and Emergency Response to Local Business and Social CRM. Chris will also unveil the importance of having the right data for the right need with the debut of Gnip’s Social Data Analysis Grid. Be sure to catch Chris’ presentation on November 9th from 11:30am to 11:45am.

With the conference is just around the corner, we wanted to extend everyone a discounted registration code on behalf of Gnip. To receive a 20% discount on your registration, contact by November 1st.

Finally, Gnip’s Director of Sales, Fred Funke (@funkefred) and Data Scientist, Scott Hendrickson (@drskippy27) will also be at the conference.

Let us know if you will be attending, we’d love to chat. See you at Defrag!

Gnip Wins Esprit Big Ideas Award

November 3rd will mark the 27th anniversary of the Esprit Entrepreneur Awards. This signature event, hosted by the Boulder Chamber, has been Boulder Valley’s premier event celebrating the success and vitality of our local entrepreneurial community and its leaders. We’re excited to announce that Gnip has been selected as the winner of one of two Esprit Big Ideas Awards. We also wanted to give a big shout out to our former office mates Next Big Sound who will receive the other Big Ideas Award. Congratulations to Alex White, Samir Rayani, David Hoffman, and the entire Next Big Sound team!

We would also like to congratulate the winners in other categories of the Esprit awards. We are so proud to be honored among such a distinguished group of innovators within the Boulder community:

Thanks to the Boulder Chamber for their continued support and dedication to cultivating the entrepreneurial spirit that thrives in Boulder Valley. Boulder has become a hotbed for entrepreneurs and an amazing incubator for startups. We’re proud to be a member of this amazing community.

Awards will officially be presented at the 27th annual Esprit Entrepreneur awards event at 5:30 p.m. on Thursday, Nov. 3 at the Omni Interlocken Resort in Broomfield. We would love to see you there. Registration information can be accessed here.

Dreamforce Hackathon Winner: Enterprise Mood Monitor

As we wrote in our last post, Gnip co-sponsored the 2011 Dreamforce Hackathon, where teams of developers from all over the world competed for the top three overall cash prizes as well as prizes in multiple categories.  Our very own Rob Johnson (@robjohnson), VP of Product and Strategy, helped judge the entries, selecting the Enterprise Mood Monitor as winner of the Gnip category.

The Enterprise Mood Monitor pulls in data from a variety of social media sources, including the Gnip API, to provide realtime and historical information about the emotional health of the employees. It shows both individual and overall company emotional climate over time and can send SMS messages to a manager in cases when the mood level goes below a threshold. In addition, HR departments can use this data to get insights into employee morale and satisfaction over time, eliminating the need to conduct the standard employee satisfaction surveys. This mood analysis data can also be correlated with business metrics such as Sales and Support KPIs to identify drivers of business performance.

Pretty cool stuff.

The three developers (Shamil Arsunukayev , Ivan Melnikov  and Gaziz Tazhenov) from Comity Designs behind this idea set out to create a cloud app for the social enterprise built on one of Salesforce’s platforms.  They spent two days brainstorming the possibilities before diving into two days of rigorous coding. The result was the Enterprise Mood Monitor, built on the platform using Apex, Visualforce, and the following technologies: Facebook API (Graph API),  Twitter API, Twitter Sentiment API, LinkedIn API, Gnip API, Twilio, Chatter, Google Visualization API. The team entered their Enterprise Mood Monitor into the Twilio and Gnip categories. We would like to congratulate the guys on their “double-dip” win as they took third place overall and won the Gnip category prize!

Have fun and creative way you’ve used data from Gnip? Drop us an email or give us a call at 888.777.7405 and you could be featured in our next blog.

Incredible Innovation in Boulder Valley – Results from the IQ Awards

One of the reasons that we at love working in the Boulder Valley is because of the incredible and talented companies that make up the local business ecosystem. Given the depth and quality of innovative organizations that make Boulder their home, we’re extremely excited and very honored to announce today that we’ve won the Boulder County Business Report (BCBR) Innovative Quotient (IQ) Award for Social Media/Mobile Applications.

Presented by the BCBR, the IQ Awards is an annual event that honors the most innovative new products and services developed by companies and organizations, with a special emphasis on advanced technologies, innovations within a particular business sector and sustainable business practices.

Congratulations to all of last nights winners, with a big shout out to our fellow Foundry family member Standing Cloud who won the award in the Internet/Web category. Below is a list of companies that were recognized and their respective categories:


  • Green/Sustainability: OPX Biotechnologies Inc.
  • Social Media/Mobile Applications: Gnip Inc.
  • Nonprofits: Safehouse Progressive Alliance for Nonviolence
  • Software: Accurence Inc.
  • Natural Products: Cooper Tea Co. and Third Street Chai
  • Sports & Outdoors: Crescent Moon Snowshoes
  • Consumer Products & Services: Agloves
  • Internet/Web: Standing Cloud Inc.
  • Innovation Accelerator: Boulder Innovation Center and Longmont Entrepreneurial Network
  • Business Products & Services: Radish Systems LLC

Thank you to the Boulder County Business Report for recognizing the amazing innovation that exists in our community and congrats again to all of our fellow winners! Keep the innovation flowing, Boulder.

For more info, check out our press release.


Customer Spotlight – Klout

Providing Klout Scores, a measurement of a user’s overall online influence, for every individual in the exponentially ever-growing base of Twitter users was the task at hand for Matthew Thomson, VP of Platform at Klout. With massive amounts of data flowing in by the second, Thomson and Klout’s scientists and engineers needed a fast and reliable solution for processing, filtering, and eliminating data from the Twitter Firehose that was unnecessary for calculating and assigning Twitter users’ Klout Scores

“Not only has Gnip helped us triple our API volume in less than one month but they provided us with a trusted social media data delivery platform necessary for efficiently scaling our offerings and keeping up with the ever-increasing volume of Twitter users.”

- Matthew Thomson
VP of Platform, Klout

By selecting Gnip as their trusted premium Twitter data delivery partner, Klout tripled their API volume and increased their ability to provide influence scores by 50 percent among Twitter users in less than one month.

Get the full detail, read the success story here.

Customer Spotlight – MutualMind

Like many startups seeking to enter and capitalize on the rising social media marketplace, timing is everything. MutualMind was no exception: getting their enterprise social media management product to market in a timely manner was crucial to the success of their business. MutualMind provides an enterprise social media intelligence and management system that monitors, analyzes, and promotes brands on social networks and helps increase social media ROI. The platform enables customers to listen to discussion on the social web, gauge sentiment, track competitors, identify and engage with influencers, and use resulting insights to improve their overall brand strategy.

“Through their social media API, Gnip helped us push our product to market six months ahead of schedule, enabling us to capitalize on the social media intelligence space. This allowed MutualMind to focus on the core value it adds by providing advanced analytics, seamless engagement, and enterprise-grade social management capabilities.”

- Babar Bhatti
CEO, MutualMind

By selecting Gnip as their data delivery partner, MutualMind was able to get their product to market six months ahead of schedule. Today, MutualMind processes tens of millions of data activities per month using multiple sources from Gnip including premium Twitter data, YouTube, Flickr, and more.
Get the full detail, read the success story here.

We’ve Got Scooters, Yes We Do! We’ve Got Scooters, How About You?

The competition for talent in Boulder is heating up. Yes folks, Gnip is hiring. We are seeking a Marketing Director to lead Gnip’s marketing operations and activities, working closely with our sales team and COO to drive brand and industry recognition as well as product adoption.

As if the fantastic start-up environment, great team, downtown Boulder location, breakfast at work daily (be sure to follow us @breakfastatgnip), tabs at nearby coffee shops, Eldora ski passes, and Boulder recreation center passes weren’t enough, we are now offering a Honda Metropolitan Scooter as a signing bonus for the Marketing Director position! What more could you ask for?

So if you think you have what it takes to be part of our awesome team, we would love to hear from you! Also, be sure to check out our other open positions including; Sales Engineer, Sales Executive, Senior Software Engineer, Social Media Data AnalystSoftware Engineer, and two Customer Support Engineers.


Gnip. The Story Behind the Name

Have you ever thought “Gnip”. . . well that is a strange name for a company, what does it mean? As one of the newest members of the Gnip team I found myself thinking that very same thing. And as I began telling my friends about this amazing new start-up that I was going to be working for in Boulder, Colorado they too began to inquire as to the meaning behind the name.

Gnip, pronounced (guh’nip), got its name from the very heart of what we do, realtime social media data collection and delivery. So let’s dive in to . . .

Data Collection 101

There are two general methods for data collection, pull technology and push technology. Pull technology is best described as a data transfer in which the request is initiated by the data consumer and responded to by the data publisher’s server. In contrast, push technology refers to the request being initiated by the data publisher’s server and sent to the data consumer.

So why does this matter . . .

Well most social media publishers use the pull method. This means that the data consumer’s system must constantly go out and “ping” the data publisher’s server asking, “do you have any new data now?” . . . “how about now?” . . . “and now?” And this can cause a few issues:

  1. Deduplication – If you ping the social media server one second and then ping it again a second later and there were no new results, you will receive the same results you got one second ago. This would then require deduplication of the data.
  2. Rate Limiting – every social media data publisher’s server out there sets different rate limits, a limit used to control the number of times you can ping a server in a given time frame. These rate limits are constantly changing and typically don’t get published. As such, if your server is set to ping the publisher’s server above the rate limit, it could potentially result in complete shut down of your data collection, leaving you to determine why the connection is broken (Is it the API . . . Is it the rate limit . . . What is the rate limit)?

So as you can see, pull technology can be a tricky beast.

Enter Gnip

Gnip sought to provide our customers with the option: to receive data in either the push model or the pull model, regardless of the native delivery from the data publisher’s server. In other words we wanted to reverse the “ping” process for our customers. Hence, we reversed the word “ping” to get the name Gnip. And there you have it, the story behind the name!

Come to Boulder Startup Week

The second annual Boulder Startup Week kicks off today and runs through May 22nd. For the past five years, Boulder has cultivated a rich startup community. Many of these startups (including us) are looking for talented people with all kinds of different skills. So, what could be a better way to get introduced to Boulder’s startup community than by attending Startup Week?

Join us for five full days of great events, great people, and great reasons to visit Boulder. Gnip is an active member of the amazing startup community here in Boulder, and is a proud sponsor of the event this year.

While you are here, be sure to check out some of the events going on around town, including today’s Boulder Ruby Group meeting hosted at Pivotal Labs. Doors will open at 6:30 pm (Mountain Time) for food, beer, and socializing. At 7:30 pm the event will begin with Tyler Montgomery’s presentation on Sinatra: Unlearning Rails Magic and will conclude with Gnip’s very own Nick Howard with a presentation on Mirah (a Ruby-like language that runs on the JVM).

Also, Next Big Sound is hosting Stats and Draughts in the office space they share with us on Friday from 5:30 pm to 7:00 pm. Some of us will be there so be sure to stop by and say hello.

We hope to see you around town and would like to welcome you to Boulder Startup Week!