Customer Spotlight – Klout

Providing Klout Scores, a measurement of a user’s overall online influence, for every individual in the exponentially ever-growing base of Twitter users was the task at hand for Matthew Thomson, VP of Platform at Klout. With massive amounts of data flowing in by the second, Thomson and Klout’s scientists and engineers needed a fast and reliable solution for processing, filtering, and eliminating data from the Twitter Firehose that was unnecessary for calculating and assigning Twitter users’ Klout Scores

“Not only has Gnip helped us triple our API volume in less than one month but they provided us with a trusted social media data delivery platform necessary for efficiently scaling our offerings and keeping up with the ever-increasing volume of Twitter users.”

- Matthew Thomson
VP of Platform, Klout

By selecting Gnip as their trusted premium Twitter data delivery partner, Klout tripled their API volume and increased their ability to provide influence scores by 50 percent among Twitter users in less than one month.

Get the full detail, read the success story here.

Customer Spotlight – MutualMind

 
Like many startups seeking to enter and capitalize on the rising social media marketplace, timing is everything. MutualMind was no exception: getting their enterprise social media management product to market in a timely manner was crucial to the success of their business. MutualMind provides an enterprise social media intelligence and management system that monitors, analyzes, and promotes brands on social networks and helps increase social media ROI. The platform enables customers to listen to discussion on the social web, gauge sentiment, track competitors, identify and engage with influencers, and use resulting insights to improve their overall brand strategy.

“Through their social media API, Gnip helped us push our product to market six months ahead of schedule, enabling us to capitalize on the social media intelligence space. This allowed MutualMind to focus on the core value it adds by providing advanced analytics, seamless engagement, and enterprise-grade social management capabilities.”

- Babar Bhatti
CEO, MutualMind

By selecting Gnip as their data delivery partner, MutualMind was able to get their product to market six months ahead of schedule. Today, MutualMind processes tens of millions of data activities per month using multiple sources from Gnip including premium Twitter data, YouTube, Flickr, and more.
 
Get the full detail, read the success story here.