Delivering 30 Billion Social Media Activities Monthly . . . and Counting

I’m excited to announce that, as of the end of October, Gnip is delivering over 30 billion paid social media activities per month to our customers. This is the largest number of paid social media activities that have ever been distributed in a 30 day period.Over the past year, we’ve seen extraordinary growth in the number of paid social media activities we deliver. At the start of 2011, Gnip was delivering 300 million activities per month.  By May, that number was up to 3 billion activities per month.  And in October, we delivered 30 billion activities.  In essence, we’ve been growing by a factor of 10 every 5 months.  At this rate, we’ll be delivering 300 billion activities per month by March of next year

Cool numbers, but what’s driving this growth?

We’re seeing three key areas that are driving this number. First, we’re signing on new customers at an increasing rate, as more and more companies are seeing the possibilities in social media data. Second, we’re seeing increased interest in our Twitter firehose products. From hedge funds using social data to drive trading strategies to business intelligence companies layering social data onto their existing structured data sources, interest in volume products from Twitter is consistently increasing.  And finally, we’re seeing a marked increase in the number of customers using multiple sources to enrich their product capabilities.  From boards and forums to YouTube and Facebook, our customers are seeing the potential in the many other social data we offer.

So, 300 billion per month by March? It’s a big number, but the way things are going, I’ll take the over.