Yesterday’s Super Bowl XLVII created more Twitter traffic than the three presidential debates combined. In fact, according to the Twitter blog, during the power outage there was 231,500 Tweets per Minute. MarketingLand even found that Twitter was mentioned in 50% of Super Bowl commercials. Twitter wasn’t the only one seeing interesting spikes and data science around the Super Bowl. Tumblr had its own Uberbowl Tumblr allowing users to tag #SuperBowl and sharing the best of the posts. Facebook did data science around the Facebook fans of NFL teams and the two Super Bowl contenders.
Below we’re sharing the analysis we’ve seen around social media and the SuperBowl and we will keep updating this post through out the day. Leave us a comment in the links if you know of additional analysis!
Ad Age and Bluefin Labs: Top 10 Super Bowl Ads on Social Media - Showed which commercials created the most social media conversation in the 45 minutes after the commercials aired.
AdWeek and Attensity: Taco Bell, Doritos Dominated Super Bowl Social Media - They found Doritos was the most mentioned brand among a variety of social media channels.
Hootsuite: Super Bowl XLVII Command Center – Shows Twitter comparisons between the two teams, as well as sentiment.
Netbase: Harbowl? More Like Social Media Super Bowl - A brand passion index showing the most popular commercials on social media.
Networked Insights: Post Game Analysis – Top Brands & Celebrities from Super Bowl XLVII: Takes a look at the most talked about moments on social media, a close look at Beyonce’s Half-Time Show, most popular celebrities and more.
Nielsen: Tweets, Spots and Carrot Sticks: the Modern Super Bowl - Sixty-two percent of consumers also said they plan to use social media to comment on the game as the teams compete. Also, shows the top snacks people were planning on consuming.
Simply Measured: When the Lights Went Out, Social Brands Lit Up - Simply Measured looked at how brands engaged during the game and what the top mentioned brands were on social media.
Trendrr: Super Bowl XLVII is the Most Social TV Telecast Ever - An infographic comparing 2012 social media to 2013 social media traffic.
Union Metrics: Beyonce Wins the Super Bowl; Pepsi Wins Tumblr - This post talks about the more than one million Tumblr users that posted nearly 1.5 million posts Super Bowl related posts yesterday and their main topics of conversation.
Visible Technologies and Exact Target: Beyonce, Power Outage and Baltimore Ravens Win Social #SuperBowl (#infographic) - Great infographic sharing the winners and losers of the Super Bowl including my favorite – which Harbaugh brother won on social media.
Visible Technologies: How did people really feel about the Super Bowl? Unsurprisingly, the power outage had a 80% negative sentiment.