Solution Spotlight: Strands Now Using Gnip

Strands is the newest company using the Gnip messaging platform for their web API data integration needs. Welcome Strands and thank you to Aaron for sharing what the team is doing!

Who is Strands?
Strands develops technologies to better understand people’s taste and help them discover things they like and didn’t know about. Strands has created a social recommendation engine that is able to provide real-time recommendations of products and services through computers, mobile phones and other Internet-connected devices. This enables users to discover new things, based on their online, offline and mobile activities. The Strands.com website helps people discover new things from other people. Visit http://www.strands.com to learn more.

Real-world results Strands says they are realizing from using Gnip
Strands.com is now able to give people updates faster and more reliably. In addition, Strands has seen reduced load on their system by not having to poll for updates on sites like Twitter, Flickr, Delicious, and Digg. Gnip allows Strands to receive push data from several of these sites, and at a minimum receive notifications when a user on these sites has made an update.