Today is Halloween and if Infomart and Gnip were hitting the town to trick-or-treat we might be dressed as:
You get the idea. What I’m saying is, we’re excited to announce that Infomart is officially joining our Plugged In partner program!
Canada-based Infomart, a division of Postmedia Network Inc., provides a comprehensive integrated media monitoring platform. In addition to their monitoring platform, Infomart has brand and insights teams focused on helping customers track and understand which stories drive traffic and audience engagement, and develop measurable media and brand management strategies.
Earlier this summer we worked on a webinar with Infomart and existing Plugged In partner, Infochimps. In that webinar, Jennifer Stein, the GM of Platform & Experience at Infomart, discussed the challenges of taking on big data application development and how Infomart worked with Infochimps to tackle a legacy platform update. Infomart has a strong background in traditional media monitoring, but customers were demanding social data which wasn’t supported by their old infrastructure. Working with Infochimps allowed them to get up and running quickly, so they could focus on platform development and content integration. Now, Infomart integrates content from both social and traditional media sources, and lets users manage any piece of content with the same tools, on a single platform.
Infomart worked with Gnip to add the full firehose of realtime Twitter data, as well as Facebook and Youtube, directly into the platform to provide access to brand conversations. With this access, customers can now analyze the tone and influence of mentions, assess campaign performance, and evaluate realtime brand chatter.
We continue to be impressed by the way Infomart updates and expands its platform to make monitoring, measuring, and gleaning insight from social data easier for their customers!