Imagine going to a dinner party and listening to the first thing each person said. You’d learn a few things, but you’d miss out on the meat of the conversation that happens in the give and take of the dialogue.
In the world of online public social conversation, blog posts are the monologue and comments provide the dialogue. Each is valuable on their own, but to see the complete picture, you need both. Conversations happen in comments, and it has been a huge struggle for brands to be able to keep up with comments to fill in their understanding of this key piece of the conversation.
I’m excited to announce that we’re making it easier to access these public conversations with the addition of the full Disqus firehose to our publisher portfolio. As the largest third-party commenting platform in the world with 70 million commenter profiles, the Disqus firehose provides coverage of more than 500,000 comments every day, spanning almost every topic imaginable and reaching over 700 million readers each month.
Comments last forever. They appear in search results and remain part of the discussion long after the day they were written. With their staying power and depth of discussion, the commenting ecosystem provides an important — and different — social signal. Disqus further embodies this by allowing users to react to others’ comments with up or down “votes” creating significantly more engagement. The 2 million “votes” on Disqus each day provide insight into what comments are generating the most reaction.
Our Disqus API partnership provides authorized access for the first time ever to full firehoses of discussion content and interaction across the Disqus network. To the extent that any of this data has been available before, it’s been provided by technologies like content scraping/crawling that pulled pieces of the discussion, but did not guarantee full coverage in real time on a publisher-safe, consistent and reliable basis. Because this new service is being provided via a direct partnership with Disqus, with Gnip’s full firehose, you get low-latency streams that provide full coverage with the support of the publisher to ensure the availability of the data over the long term.
We’re thrilled to have data from Disqus available on our platform and can’t wait to see the amazing ways that our customers are able to apply it to their businesses. Email us at firstname.lastname@example.org to learn more about Disqus and set up a trial so you can see the data for yourself.