Gnip and Twitter join forces

Gnip is one of the world’s largest and most trusted providers of social data. We partnered with Twitter four years ago to make it easier for organizations to realize the benefits of analyzing data across every public Tweet. The results have exceeded our wildest expectations. We have delivered more than 2.3 trillion Tweets to customers in 42 countries who use those Tweets to provide insights to a multitude of industries including business intelligence, marketing, finance, professional services, and public relations.

Today I’m pleased to announce that Twitter has agreed to acquire Gnip! Combining forces with Twitter allows us to go much faster and much deeper. We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.

This acquisition signals clear recognition that investments in social data are healthier than ever. Our customers can continue to build and innovate on one of the world’s largest and most trusted providers of social data and the foundation for innovation is now even stronger. We will continue to serve you with the best data products available and will be introducing new offerings with Twitter to better meet your needs and help you continue to deliver truly innovative solutions.

Finally, a huge thank you to the team at Gnip who have poured their hearts and souls into this business over the last 6 years. My thanks to them for all the work they’ve done to get us to this point.

We are excited for this next step and look forward to sharing more with you in the coming months. Stay tuned!

Plugging In Deeper: New Brandwatch API Integration Brings Gnip Data to Brands

Earlier today, our partner Brandwatch made an announcement that we expect to be a big deal for the social data ecosystem. Brandwatch has become Gnip’s first Plugged In partner to offer an API integration that allows their customers to get full Twitter data from Gnip, using the methods and functionality of the new Brandwatch Premium API. Brandwatch’s customers can now apply all the power of Brandwatch Analytics – including their query building tools, custom dashboard visualizations, sentiment, demographics, influence data and more – to reliable, complete access to the Twitter firehose from Gnip. With this first-of-its-kind integration, brands and agencies have the opportunity to get social media analytics from a leading provider together with full Twitter data from Gnip, using one seamless API.

Brandwatch Gnip Premium API Twitter Integration.png

Brands and agencies are increasingly using social data to make business decisions outside the marketing department, and Brandwatch’s new API offering fills an important gap that will make this much easier. We’ve seen an uptick in demand from brands wanting to use social data outside of their social listening services to power CRM applications, to incorporate social data into business intelligence tools to study alongside other business data, and to build custom dashboards that combine social with other important business data. At the same time, these brands often face a challenge. They’ve invested significant time and resources using their social listening services to hone in and find the data that’s most important to them. Additionally, their social listening services provide valuable analytics and additional metadata that brands rely on to help make sense of social data. When it’s come time to consume social data for use in other applications, until now they’ve needed to integrate with Gnip separately. Our new integration with Brandwatch’s Premium API gives their customers a “best of both” solution. It provides a seamless way to combine the powerful social media listening and analytics service they’ve come to rely on with full Twitter data from the world’s most trusted social data provider.

For folks interested in the technical details, the way this works is simple. When Brandwatch customers make API calls for Twitter data, they get routed through a Gnip app that fetches Brandwatch data and merges it with data from Gnip. This means Brandwatch customers can have full assurance that they’re getting licensed Twitter data directly from Gnip.

We know a straightforward, integrated solution like this is something brands have been asking for, and we’re glad it’s finally here. To learn more about how the Brandwatch Premium API works, join our joint webinar next week or contact us at info@gnip.com.

 

The History Of Social Data In One Beautiful Timeline

As a company that’s constantly innovating and driving forward, it’s sometimes easy to forget everything that’s led us to where we are today. When Gnip was founded 6 years ago, social data was in its infancy. Twitter produced only 300,000 Tweets per day; social data APIs were either non-existent or unreliable; and nobody had any idea what a selfie was.

Today social data analytics drives decisions in every industry you can imagine, from consumer brands to finance to the public sector to industrial goods. From then to now, there have been dozens of milestones that have helped create the social data industry and we thought it would be fun to highlight and detail all of them in one place.

timeline-screenshot

The story begins humbly in Boulder, Colorado with the concept of changing the way data was gathered from public APIs of social networks. Normally, one would ‘ping’ the API and ask for data, Gnip wanted to reverse that structure (hence our name). In these early days, we focused on simplifying access to existing public APIs but our customers constantly asked us how they could get more and better access to social data. In November of 2010, we were finally able to better meet their needs when we partnered with Twitter to provide access to full Firehose of public Tweets, the first partnership of its kind.

This is when Gnip started to build the tools that have shaped the social data industry. While getting a Firehose of Tweets was great for the industry, the reality was our customers didn’t need 100% of all Tweets, they needed 100% of relevant Tweets. We created PowerTrack to enable sophisticated filtering on the full Firehose of Tweets and solve that problem. We also built valuable enrichments, reliability products, and historical data access to create the most robust Twitter data access available.

While Twitter data was where the industry started, our customers wanted data from other social networks as well. We soon created partnerships with Klout, StockTwits, WordPress, Disqus, Tumblr, Foursquare and others to be the first to bring their data to the market. Our work didn’t end there though. We have been continually adding in new sources, new enrichments, and new products. We also launched the first conference dedicated to social data as well as the first industry organization for social data. Things have come a long way in 6 years and we can’t wait to see the developments in the next 6 years.

Check out our interactive timeline for the full list of milestones and details.

 

Gnip Announces Partnership With RSN

RSN Gnip Sign Partnership

Today I am proud to announce that Gnip has  partnered with RSN, a leading provider of social data and analysis in the Republic of Korea (South Korea), to help us serve a fascinating and fast-growing market.

Gnip has long been a believer in letting the experts do what they do best. We focus on delivering highly reliable, scalable, and complete data sources. Our partners and customers are the world’s best analytic software and platform providers. We work together because doing so leverages both of our core capabilities to create a stronger solution for the end client.

That belief is a key reason we select the international partners we do, as we did previously with Hottolink, an industry leader in Japan, and as we do now with RSN.

South Korea is an incredibly vibrant market – with one of the world’s highest Internet penetration rates in the world (over 80% as of 2013). It also has one of the fastest growing mobile penetration rates in the world. A result of that internet penetration and mobile sophistication is incredible growth in the use of social platforms to communicate.

eMarketer estimates that, among 38.4 million internet users in South Korea at the end of 2013, 26.6 million used a social networking site at least once per month. Overall social networking usage grew in South Korea by 7.4% in 2013, including a 9.3% rise in the number of people using Facebook at least monthly. In addition, South Korea has one of the largest blogging communities in the world, and there are over 7.5M Twitter account holders in South Korea, with over 1M of those Tweeting at least once a month.

With this many consumers using social media, businesses must find ways to identify, communicate and learn from the public social data that South Korean consumers generate. But the market is still young, and still requires thought leaders to help companies use this data.

For this reason, Gnip has partnered with RSN, a leading Asian social data and social analysis company. They are a well-known and highly respected name in South Korea. RSN shares many values with Gnip, including a core commitment to customer service and support, and a deep understanding of the impact that social data can have in many different industries. While RSN has an excellent social analytics product, they are unique in that they also possess excellent data delivery and API experience – a necessity for our partnership.

RSN will represent Gnip in sales and customer support in South Korea, and we are grateful for their experience in supporting our growth and entry into the market.

GnipExecutivesRSNExecutives copy

RSN and Gnip Sign Partnership

 

Gnip and Twitter Bringing Social Data to Academic Researchers

What if the next generation of data scientists could have access to social data for their research? And what if we could help increase the quantity and quality of published research using social data? Exploring what might be possible has led to an exciting new collaboration between Twitter and Gnip. Today, we’re announcing the pilot of the Twitter Data Grants program, a new initiative designed to support research and fuel innovation in our industry. (You can find Twitter’s announcement here.)

Beginning today, Twitter is accepting Data Grant proposals for non-commercial, academic research. The submission period will run through March 15th, and Twitter will select a small number of recipients on April 15th. Gnip will provide grantees with the data they need for their research projects, and Twitter engineers will be available for research support.

Gnip is committed to establishing the foundation for the long-term success of the social data industry. In 2012, we launched the Big Boulder Conference, bringing together the leaders in the social data ecosystem to discuss trends, best practices, and how social data is being used to shape current industries and create new ones. In 2013, we launched the Big Boulder Initiative to jointly address the key challenges facing us as an industry.

We’re excited to partner with Twitter on the Data Grants program and look forward to working more closely with researchers in the academic community. We also want to thank these researchers for the valuable insights and feedback that they’ve shared with us to date. This is an important first step and we’re just getting started.

To get updates and stay in touch with the Twitter Data Grants program, make sure to follow @TwitterEng, or email data-grants@twitter.com with questions.

Gnip Adds Russian Social Network VK to Data Sources


During Big Boulder last year, a significant part of the discussion focused on the explosion of social conversations happening outside the US.

One of the most interesting regions for our customers is Russia where two-thirds of the population uses the Internet. While Facebook, Twitter, Foursquare and others continue to see growth in Russia, VK (formerly VKontakte) is far and away the dominant social network.

As we get closer to the Sochi 2014 Winter Olympics, the demand for social data from VK has grown from a murmur to a deafening buzz. In response to this demand, we’re launching VK on our Data Collector product. We’ve already had several customers accessing VK data during the beta period, including Oracle and Adobe who have a very real and pressing need to serve international customers.

Well before the frenzy of the Winter Olympics, major global brands have invested the resources needed to build and maintain their presence on VK. Big brands spend time building communities on VK, and like any marketing effort, they need to be assured that they’ll see a return on their investments. By leveraging VK social data through the Gnip Data Collector, companies will now be able quickly and easily monitor for mentions of their brand among the site’s more than 236 million users.

Keep in mind that VK is much more than a social network, and Gnip will have data on albums, photos, documents, notes and more. VK also provides gender and geo information, making it that much easier for brands to get to know their Eastern European audiences.

VK is not only the dominant social network in Russia, but is also the second largest social network in all of Europe. It supports three official languages — Russian, Ukrainian and English.

We’re excited to continue to add the sources that our customers are demanding. We can’t wait to see what they build.

Russian social data

 

Gnip’s 2013 Highlight Reel

Gnip 2013 Holiday Card

At the end of last year, we reflected upon the year’s happenings, and wanted to do a similar recap of Gnip’s 2013.

Three years ago, Gnip partnered with Twitter to license their data. Since then, social data has continued on its incredible ride. This year marked both Twitter’s successful IPO and Tumblr’s acquisition by Yahoo. This past year has been a great year for social data and Gnip, but we’re even more excited for what’s ahead in 2014!

January

Gnip interviews Harper Reed, the former CTO of Obama for America.

February

Time Magazine writes about Gnip’s work with The Library of Congress to make all public Tweets part of their archive.

March

Gnip takes Big Boulder to Austin with Big Boulder Bourbon & Boots and Derek Gottfrid from Tumblr speaks.

April

Gnip launches 6 new data collectors — Instagram, Reddit, bitly, Stack Overflow, Panaramio, and Plurk.

Gnip launches a new firehose, Estimize, a crowdsourced earnings estimates platform.

May

Gnip becomes the first and exclusive provider of anonymized Foursquare data.

June

Gnip holds the second annual Big Boulder, the world’s first conference dedicated to social data. More than 200 people attended the 16 sessions with speakers from Twitter, Facebook, Pinterest and more. The Big Boulder Initiative launches as a collaborative industry group to discuss the challenges and obstacles facing social data.

Chris Moody Becomes CEO of Gnip

Gnip and MapBox collaborate to create three Twitter visualizations showing where locals vs tourists hangout, languages on Twitter and mobile device usage.

July

Gnip becomes the provider of GetGlue social data

August

Gnip is named a top 10 Place to work in the country by Outside Magazine

Gnip becomes exclusive provider of Klout Topics

Gnip launches its Profile Geo Enrichment, which significantly increases the amount of geo data available from Twitter.

September

Gnip Introduces Backfill, which simplifies and automates the process of collecting data that would otherwise be missed during brief disconnects.

Gnip launches the Search API for Twitter making it easy for Gnip customers to incorporate search into their products.

October

Gnip names Hottolink exclusive sales agent in Japan

Gnip works alongside Automattic to launch Automattic’s Certified Partner Program. Networked Insights and mBlast are the first companies to be certified.

November

Gnip interviews more than 25 people for its Data Stories project showing how people use social data in epidemiology, natural disasters, politics, product development and much more.

Gnip launches Gnip for Blogs, the only way to get Tumblr, WordPress and Disqus data in one easy-to-consume package.

December

Gnip’s partner program, Plugged In, turned one. In the first year, Plugged In added 23 companies, featured partners in 9 Gnip blog posts, wrote 4 partner whitepapers (FirstRain, mBLAST, TrendyBuzz, Clarabridge), held 3 partner webinars (SMA, Infomart/Infochimps, mBLAST), produced 2 partner videos (Union Metrics, Pivotal), and co-presented at 2 conferences! Phew.

The Big Boulder Initiative takes a big step forward with workshops in four different cities to discuss the future of social data.

And yesterday, Gnip published its 100th blog post for the year.

 

Hottolink Goes Public in Japan

In October of this year, Hottolink was named as Gnip’s sales agent in Japan. This week, Hottolink was publically listed on the Tokyo Stock Exchange Mothers, and we couldn’t be more excited for them. Hottolink has been leading the social media analytics space in Japan and their CEO Koki Uchiyama is at the forefront of social data and analytics.

Hottolink Goes Public

 

Congratulations Flowers

We’re big fans of Uchiyama-san and Hottolink members. We’re looking forward to growing the social data ecosystem in Asia together.

Blog and Comment Data Answers the Why

Shoppers Tweet about what they bought, but they turn to blogs and comments to share why they bought.

This is only one example of what makes the long-form data from blog and commenting platforms valuable to any company looking to better understand why their customers and prospects make the decisions they do. Simply put, blogs and comments are opinion rich. And when it comes to product development, sales, brand management, and more, these opinions provide a unique and critical lens into the nuanced thinking behind customer decisions.

In the past, some social media monitoring providers have used scraping solutions to include blog and comment data in their offerings. While this can get you the data, scraping has several fundamental challenges. The data can be days or weeks old. Scraping solutions often ignore terms of service and user intent, meaning the data can disappear at a moment’s notice when the scraper gets blocked. The data can come in a range of formats that make it very difficult to parse and analyze. And with scraped data, you only get results from the blogs and comments that you know you should be looking at, missing important discussions that surface in new and unexpected places.

It’s because of these challenges that we’re introducing Gnip for Blogs, combining content from four of the most popular long-form blog and comment sources. This first-of-its-kind package of data from Disqus, Tumblr, WordPress and IntenseDebate gives realtime, normalized, terms of service-compliant access to the rich conversations happening across a huge swath of the Internet. With Gnip for Blogs, customers are able to easily and confidently build their business applications on multiple sources of long-form data knowing it won’t suddenly disappear tomorrow.

Each of these sources has a story to tell on its own, but by looking at them all together brands are able to draw insights from an enormous range of discussion. This includes the mass market reach provided by WordPress who powers 19% of the web, the high volume of brand mentions on Tumblr, the highly-engaged audience on IntenseDebate and the enormous reach and quality of the conversations on Disqus.

One of our customers, Networked Insights, recently used realtime WordPress data to identify early technology trends based on influencer blog conversations. They then used this content to refine and focus a targeted online promotion for one of their customers. The end result? A 30% lift in ROI for their online ad spend. And this is only the beginning.

For more information, check out the Gnip for Blogs on our website or contact us at info@gnip.com.