Adobe Adds Foursquare to Adobe Social

One of the most exciting aspects of launching new social media publishers is seeing how that social data is used. Earlier this summer we announced that full coverage of Foursquare check-in data was available exclusively from Gnip. Today, Plugged In to Gnip partner Adobe announced that they’re first-to-market with a commercial Foursquare analytics platform.

While Foursquare has always provided tools for businesses to manage their own presence, the introduction of Foursquare data to Adobe Social creates entirely new opportunities. Large retailers will be able to understand check-in trends over time and compare their performance against the competition. Concert promoters will be able to analyze the impact of specific marketing campaigns. Sports teams will be able to see which games are popular with an engaged social media audience.

We’re thrilled that this data is now available to the broad range of customers who use Adobe Social and can’t wait to see how they use it to derive new insights to drive their businesses.

Kudos to Adobe for moving so quickly to adopt Foursquare into their platform!

Social-Buzz

Why Traders Use Social Media: Speed & Amplification

Gnip’s asset and investment management clients are consistently impressed by two aspects of our social data that differentiate this data from their other sources: Speed & Amplification.

Speed

Speed relates to the ability of social media content to be ‘instant’; an ability fueled by millions of global users who can break news and sentiment more immediately than traditional media sources always can.

A prime example is news of the death of Osama Bin Laden. Keith Urbahn, the former chief of staff for Don Rumsefeld, is widely credited with the breaking that story… through Twitter!

After Keith’s tweet, multiple retweets quickly followed. Within 19 tweets on this subject, a company called DataMinr had identified this as an important and breaking story. DataMinr, a “global sensor network for emerging events and consumer signals,” then issued a signal to their clients, alerting them to this important piece of information.

How does this play into the ‘speed’ characteristic? Because it would be over 20 minutes before that story appeared on traditional news sites. Access to a data stream that can beat traditional media sources by over 20 minutes requires no explanation as to its value for traders and investors.

Amplification

Amplification speaks to the ability of social media as a ‘crowd-sourced megaphone.’ The propensity of users to like, share, and retweet content from other users gives those consuming social media data an extremely easy mechanism to measure what content is most important to the world – and compare that content against other content in real time.

A prime example is the passing of Steve Jobs. We wrote about Steve Jobs’ passing a few weeks ago – that post is here – but there’s an important item to revisit:

The impact he had on us made his death that much more profound and the reaction on Twitter was immediate and immense. Word spread rapidly, peaking at 50,000 Tweets per minute within 30 minutes. At that point, Tweets about Jobs accounted for almost 25% of all Tweets being sent globally.

Access to Gnip’s social media data stream allowed our clients to measure, in the moment, the amplification of this story to measure the importance the world placed on this piece of news. While I doubt any of us needed to see those numbers to know Steve’s passing was an important piece of news, that’s a clear example of how ‘amplification’ works.

Our clients use amplification as a measure to weigh the importance of breaking news, upcoming events, market and product announcements, etc. against other stories. By capturing a realtime snapshot of what the market considers important – and what it doesn’t – they’re able to add an important factor to their existing algorithms.

None of this is to suggest that either social media data speed or amplification should be a sole factor in investing. But when the Gnip social media data stream provides clients with an additional factor to help understand or predict market fluctuations, the value is obvious.

Customer Spotlight – Klout

Providing Klout Scores, a measurement of a user’s overall online influence, for every individual in the exponentially ever-growing base of Twitter users was the task at hand for Matthew Thomson, VP of Platform at Klout. With massive amounts of data flowing in by the second, Thomson and Klout’s scientists and engineers needed a fast and reliable solution for processing, filtering, and eliminating data from the Twitter Firehose that was unnecessary for calculating and assigning Twitter users’ Klout Scores

“Not only has Gnip helped us triple our API volume in less than one month but they provided us with a trusted social media data delivery platform necessary for efficiently scaling our offerings and keeping up with the ever-increasing volume of Twitter users.”

- Matthew Thomson
VP of Platform, Klout

By selecting Gnip as their trusted premium Twitter data delivery partner, Klout tripled their API volume and increased their ability to provide influence scores by 50 percent among Twitter users in less than one month.

Get the full detail, read the success story here.

Customer Spotlight – MutualMind

 
Like many startups seeking to enter and capitalize on the rising social media marketplace, timing is everything. MutualMind was no exception: getting their enterprise social media management product to market in a timely manner was crucial to the success of their business. MutualMind provides an enterprise social media intelligence and management system that monitors, analyzes, and promotes brands on social networks and helps increase social media ROI. The platform enables customers to listen to discussion on the social web, gauge sentiment, track competitors, identify and engage with influencers, and use resulting insights to improve their overall brand strategy.

“Through their social media API, Gnip helped us push our product to market six months ahead of schedule, enabling us to capitalize on the social media intelligence space. This allowed MutualMind to focus on the core value it adds by providing advanced analytics, seamless engagement, and enterprise-grade social management capabilities.”

- Babar Bhatti
CEO, MutualMind

By selecting Gnip as their data delivery partner, MutualMind was able to get their product to market six months ahead of schedule. Today, MutualMind processes tens of millions of data activities per month using multiple sources from Gnip including premium Twitter data, YouTube, Flickr, and more.
 
Get the full detail, read the success story here.

Get your Hack On! Gnip Helps Power an App Developed at the 2011 TechCrunch Disrupt Hackathon

Over 500 individuals recently gathered in New York City for this year’s TechCrunch Disrupt Hackathon. This annual event, fueled by pizza, beer, and Red Bull, features teams of die-hard techies that spend 20 hours, many without sleep (hence the Red Bull), developing and coding the next big idea. Participants compete in a lightning round of pitches in front of a panel of judges with the winners receiving an opportunity to pitch on the main stage at the TechCrunch Disrupt Conference in front of more than 1,000 venture capitalists and industry insiders.

We are excited that one of the apps that was developed at the 2011 Hackathon was powered by Gnip data! We love it when our customers find new and creative ways to use the data we provide.

Edward Kim (@edwkim) and Eric Lubow (@elubow) from SimpleReach (@SimpleReach), which provides next generation social advertising for brands, put a team together to develop LinkCurrent, an app powered by Gnip data and designed to measure the current and future social value of a specific URL. When fully developed, the LinkCurrent app will provide the user with a realtime dashboard illustrating various measures of a URL’s worth — featuring an overall social score, statistics on the Klout Scores of people who have Tweeted the URL, how many times the URL has been Liked on Facebook and posted on Twitter, and geo-location information to provide insight into the content’s reach. Call it influence-scoring for web content.

The hackathon team also included Russ Bradberry (@devdazed) and Carlos Zendejas (@CLZen), also of SimpleReach, Jeff Boulet (@properslang) of EastMedia/Boxcar (@eastmedia/@boxcar), Ryan Witt (@onecreativenerd) of Opani (@TheOpanis), and Michael Nutt (@michaeln3) of Movable Ink (@movableink)– Congratulations to everyone who participated! You created an amazing app in less than 20 hours and developed a creative new use for Gnip data. I highly encourage all of you to check it out: www.linkcurrent.co

Have fun and creative way you have used data delivered by Gnip? We would love to hear about it and you could be featured in our next blog. Drop us an email or give us a call at 888.777.7405.

Gnip Client Libraries from Our Customers

Our customers rock. When they develop code to start using Gnip, they often share their libraries with us so that they might be useful to future Gnip customers as well. Although Gnip doesn’t currently officially support any client libraries for access to our social media API, we do like to highlight and bring attention to some of our customers who choose to share their work.

In particular, here are a few Gnip client libraries that happy customers have developed and shared with us. We’ll be posting them in our Power Track documentation and you can also find them linked here:

Java
by Zauber
https://github.com/zaubersoftware/gnip4j

Python
by General Sentiment
https://github.com/vkris/gnip-python/blob/master/streamingClient.py

If you’ve developed a library for access to Gnip data and you’d like to share it with us at Gnip and other Gnip customers, then drop us a note at info@gnip.com. We’d love to hear from you.

Social Media in Natural Disasters

Gnip is located in Boulder, CO, and we’re unfortunately experiencing a spate of serious wildfires as we wind Summer down. Social media has been a crucial source of information for the community here over the past week as we have collectively Tweeted, Flickred, YouTubed and Facebooked our experiences. Mashups depicting the fires and associated social media quickly started emerging after the fires started. VisionLink (a Gnip customer) produced the most useful aggregated map of official boundary & placemark data, coupled with social media delivered by Gnip (click the “Feeds” section along the left-side to toggle social media); screenshot below.

Visionlink Gnip Social Media Map

With Gnip, they started displaying geo-located Tweets, then added Flickr photos with the flip of a switch. No new messy integrations that required learning a new API with all of it’s rate limiting, formatting, and delivery protocol nuances. Simple selection of data sources they deemed relevant to informing a community reacting, real-time, to a disaster.

It was great to see a firm focus on their core value proposition (official disaster relief data), and quickly integrate relevant social media without all the fuss.

Our thoughts are with everyone who was impacted by the fires.

New Gnip Solution Spotlight: PeopleBrowsr

We just added another company to our list of company solution spotlights and the company is PeopleBrowsr.

peoplebrowsrlogo

PeopleBrowsr is using Gnip for integrating social media data so they can focus on providing the most complete and dynamic tools to their users.  Read more about PeopleBrowsr and other companies use the Gnip platform to put real-time data into their business solutions in the Solution Spotlight page of our Gnip.com.

 

New Gnip Solution Spotlight: Collective Intellect

We are thrilled to be working with Collective Intellect, which is a very interesting real time marketing intelligence company and also another local Boulder based company.   Gnip is providing Collective Intellect normalized data access to social media services so they can concentrate on delivering faster, richer, and more actionable market research data to our customers and partners.

Read about how Collective Intellect and other companies are using the Gnip platform in the Solution Spotlight page of our website.

 

collective_intellect_logo