The History Of Social Data In One Beautiful Timeline

As a company that’s constantly innovating and driving forward, it’s sometimes easy to forget everything that’s led us to where we are today. When Gnip was founded 6 years ago, social data was in its infancy. Twitter produced only 300,000 Tweets per day; social data APIs were either non-existent or unreliable; and nobody had any idea what a selfie was.

Today social data analytics drives decisions in every industry you can imagine, from consumer brands to finance to the public sector to industrial goods. From then to now, there have been dozens of milestones that have helped create the social data industry and we thought it would be fun to highlight and detail all of them in one place.

timeline-screenshot

The story begins humbly in Boulder, Colorado with the concept of changing the way data was gathered from public APIs of social networks. Normally, one would ‘ping’ the API and ask for data, Gnip wanted to reverse that structure (hence our name). In these early days, we focused on simplifying access to existing public APIs but our customers constantly asked us how they could get more and better access to social data. In November of 2010, we were finally able to better meet their needs when we partnered with Twitter to provide access to full Firehose of public Tweets, the first partnership of its kind.

This is when Gnip started to build the tools that have shaped the social data industry. While getting a Firehose of Tweets was great for the industry, the reality was our customers didn’t need 100% of all Tweets, they needed 100% of relevant Tweets. We created PowerTrack to enable sophisticated filtering on the full Firehose of Tweets and solve that problem. We also built valuable enrichments, reliability products, and historical data access to create the most robust Twitter data access available.

While Twitter data was where the industry started, our customers wanted data from other social networks as well. We soon created partnerships with Klout, StockTwits, WordPress, Disqus, Tumblr, Foursquare and others to be the first to bring their data to the market. Our work didn’t end there though. We have been continually adding in new sources, new enrichments, and new products. We also launched the first conference dedicated to social data as well as the first industry organization for social data. Things have come a long way in 6 years and we can’t wait to see the developments in the next 6 years.

Check out our interactive timeline for the full list of milestones and details.

 

Big Boulder 2013

Big Boulder’s back for 2013 and better than ever.

The leaders in social data: Facebook, Twitter, Tumblr, Foursquare, Automattic, Disqus and many more are descending on Boulder again this summer to talk about the future of their platforms. Last year was a huge success and the expectations this year are even higher. We have a line-up that will deliver!

Headshots for Big Boulder

We’ll go deep into Asia and Latin America with speakers from China, Brazil and Japan, including the CEO of LINE, one of the fastest growing social networks on the planet. We’ll hear about non-traditional applications of Social Data with discussions on Finance, Government, Academic Research and Data Science. And to help us make sense of it all, we’ll have industry analysts discussing their views of the future. See the agenda and speakers pages for all the details.

In addition to all the great topics covered in the sessions, we’ve left plenty of time for networking with others in Social Data, including sunset cocktails with views of the Flatirons, a bicycle pub crawl, and since this is Boulder after all, morning yoga and hiking.

Big Boulder is an invite-only event for the leaders in the social data ecosystem. Space is filling up quickly so if you’re still thinking about it, sign up now before we hit capacity. Interested in coming but haven’t been invited? First check out our blog post about social data vs. social media. If you’re all about social data, email bre@gnip.com for information.

Gnip Announces Partnership with Leader in Japanese Social Media Analytics

With more than 10% of the Twitter firehose in Japanese, the Japanese market for social data is a huge opportunity. This is why Gnip is excited to announce that we’re partnering with Hottolink as part of a strategic alliance to better serve Twitter data in Japan.

Through the alliance, Hottolink will have access to Gnip’s suite of products that serve data from Twitter’s full firehose. This data will power Hottolink’s social media listening platform with ongoing and historical access to Tweets in Japanese and every other language. By partnering with Hottolink, Gnip will have access to Hottolink’s technology and expertise, enabling Gnip to better meet the needs of the Japanese market.

Japan is the third-largest Tweeting population in the world with more than 30 million accounts and has some of the most active users in the world.  In fact, the world record for tweets-per-second was set in December 2011 during the television broadcast of the Japanese anime movie “Castle in the Sky,” with 25,088 tweets.

In Japan, they call a Tweet a “mumble” but the signal from Japanese language Tweets is loud and clear.  If you’re interested in learning more, please check out the press release (also in Japanese!) or email info@gnip.com.

Tebow Time Scores in Social Media

Wow, what a game!  If you missed the instant classic that was the Broncos/Steelers overtime game tonight, check out the recap.

When Tim Tebow connected with Demaryius Thomas on an 80-yard touchdown pass on the first play of overtime, we saw a noticeable spike in the overall volume of social media messages flowing through the Gnip platform.

Tebow Time!

Spike in Social Media Mentions when Tim Tebow Throws Winning Touchdown against the Steelers

Steve Jobs – Rest in Peace

Steve Jobs was an innovator, entrepreneur and visionary leader who had an enormous impact on every one of us.  He brought warmth and humanity to the world of technology and in the process changed the entire the way we as humans interact with each other.  The path he blazed was quickly followed by others and even if you don’t own an Apple product, the computer/tablet/phone you are using is better because of him.

The impact he had on us made his death that much more profound and the reaction on Twitter was immediate and immense.  Word spread rapidly, peaking at 50,000 Tweets per minute within 30 minutes.  At that point, Tweets about Jobs accounted for almost 25% of all Tweets being sent globally.

 

Tweets per Minute
 

Looking at the content of those Tweets, you see expressions of sadness and loss, thanks for everything he did, and a celebration of his genius and talent.  All sentiments we felt here at Gnip.

Top Terms

Thank you for everything Steve.  The world is a poorer place without you.  Rest in peace.

We're off to Dreamforce!

There’s always a lot going on here at Gnip, but this week is especially packed with the team looking to make a big splash at Salesforce.com’s annual Dreamforce event. Salesforce is obviously a huge player in the software space and the theme of this year’s Dreamforce is “Welcome to the Social Enterprise” which fits really nicely with what we do.

At the conference, we’ll be speaking at two sessions and sponsoring the Hack-a-thon. In the first presentation, Drinking from the Firehose: How Social Data is Changing Business Practices, Jud (@jvaleski) and Chris (@chrismoodycom) will discuss the ways that social data is being used to drive innovation across a variety of industries from Financial Services and Emergency Response to Local Business and Consumer Electronics. They’ll also give a glimpse into the technical challenges involved in handling the ever-increasing volume of data that’s flowing out of Twitter every day. If you’re at Dreamforce, this session is on Tuesday (8/30) from 11am to noon in the DevZone Theater on the 2nd floor of Moscone West.

In the second presentation, Your Guide to Understanding the Twitter API, Rob (@robjohnson) will talk through the best ways to get access to the Twitter data that you’re looking for, examining the pros and cons of the various methods. You can check out Rob’s session on Tuesday (8/30) from 3:00 to 3:30 in the Lightning Forum in the DevZone on the 2nd floor of Moscone West.

And finally, we’re sponsoring the Hack-a-thon where teams of developers will create cloud apps for the social enterprise using Twitter feeds from Gnip and at least one of the Salesforce platforms (Force.com, Heroku, Database.com). The winning team stands to take home at least $10,000 in prize money. We’re really excited to see the creative solutions that the teams develop! All submissions are due no later than 6am on Thursday (9/1), so sign up now and get going!

Want to meet up in person at Dreamforce? Give any of us a shout @jvaleski, @chrismoodycom, @robjohnson, @funkefred.